Dry, dehydrated hair? Introducing the new Hydrate Moisture Collection. Unlock the secret to nourished, healthier-looking hair with our HYDRATE Collection. Enriched with Argan Oil, Jojoba Oil, Crambe Abyssinica Oil, Shea Butter, Avocado Oil, Betaine and Panthenol, it is designed to deliver intense hydration and help lock moisture in.

Sustainability is important to us and to the brands we represent. Our portfolio includes ranges that are cruelty free, vegan, and have sustainable practices. We work with the world's leading professional hair brands.

Our Mission Statement

To deliver a unique service to our salon partners that supports and enables them to maximise the profits from their salon.

Product Knowledge

Great product knowledge is hugely beneficial to your business. It is proven to give your team confidence; allows your team to analyze the competition; enhances your team’s communication skills and sales; increases client retention and helps your team handle objections better.

Busy, busy

Time is money. When you are running a busy salon sometimes you want the information you need as fast as possible. That is why we have a library of videos available to you, helping you get the information you need as fast as possible.